Maturity Marketing :: Maturity Blog
The new ‘retirement’
Written by Klaus Rohrich on Saturday, 30 January 2010   

Leave it to the “Baby-Boomers” to try to put their own unique face on retirement.  A recent article on MSN (http://finance.sympatico.msn.ca/retirement/insight/article.aspx?cp-documentid=7035140) proclaimed ‘retirement’ to be the new dirty word because the parents of aging Baby Boomers spent their retirement doing the things they could afford and in which they were interested, which is exactly how the Baby Boom generation is going to be spending its retirement, as each and every generation adds their own special preferences to what we call retirement.

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Aging in the disposable society
Written by Klaus Rohrich on Saturday, 30 January 2010   

Here’s a little exercise that all of us should do periodically: close your eyes and say the word "Seniors". Then hold on to the first image that comes to your mind.

If I were someone who regularly wagered, I’d bet that the majority of us have an image of a very old, infirm, frail, wrinkled, possibly poor, sexless individual with gray or no hair. Most of us reflexively conjure up images of this nature because all of our lives we have been spoon fed the idea that aging is an undesirable state of being. We mostly see aging in terms of its downside, as if it were a form of poverty much more devastating than financial poverty.

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A question of priorities
Written by Klaus Rohrich on Saturday, 30 January 2010   
As the population continues to increase in average age, we will be facing challenges in financing health care for those dealing with end of life issues. I began thinking about this after reading an article about trans-sexuals in the National Post, a Canadian newspaper. Ontario’s government healthcare monopoly has decided that sex changes are medically necessary and will therefore be included in the procedures for which the province will pay.
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